IDC Spotlight: Getting Ready for the Next Generation of Customer Engagement

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Why Platform Strategies Are Key for Future-Ready Banks

Despite more than a decade of digital transformation efforts, many banks—especially in the Middle East and Africa—still struggle to deliver seamless, secure, and personalized digital experiences. The persistent reliance on fragmented legacy systems, data silos, and outdated architectures remains a major obstacle.
This IDC Spotlight, sponsored by Adria, explores how a platform-based approach can help financial institutions overcome these structural challenges. By leveraging APIs, microservices, and cloud technologies, banks can simplify integration, centralize governance, and enable scalable innovation. The paper outlines how platform strategies can accelerate AI adoption, drive hyper-personalized engagement, and support regulatory compliance in an increasingly complex environment.
Drawing on regional insights and IDC data, the report offers a roadmap for banks aiming to modernize their customer engagement and transition toward more agile, intelligent, and secure digital ecosystems.

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