Regional Trends, Challenges, and Strategic Shifts
The digital transformation of the banking sector in the Middle East and Africa (MEA) is progressing at varying speeds, shaped by demographic, technological, and regulatory factors. While some markets are already leveraging advanced digital solutions, others are still in early stages of adoption. Across the region, however, digital banking is emerging as a critical driver of financial inclusion, innovation, and operational efficiency.
This report, based on Omdia’s in-depth research and commissioned by Adria, provides a comprehensive analysis of the state of digital banking in MEA. It examines investment trends, regulatory initiatives, the rise of neobanks and digital wallets, and the growing role of cloud-native infrastructure. The study also highlights case studies from leading institutions and identifies strategic priorities for banks navigating this fast-changing environment.
